"Mobile Web" refers accessing internet via a portable device such as cell phones, PDA's, smartphones and other portable devics, by connecting through a mobile network.

All sorts of advertising efforts specifically re-purposed, managed and/or promoted over mobile is called "Mobile Marketing" or "Mobile Web Advertising".

Our Expertise
Our highly experienced team can develop insight-driven, creative solutions by producing concepts and ideas, which is the vision of a brand.

These interactive experiences provided by us have helped brands achieve their goals effectively.

We can provide better solutions if the brands are very clear about their objectives. Brands should identify what is their core intent to use a mobile platform to reach out to their consumers.

The objective can be:
• Brand awareness
• Higher Reach
• Lead Generation
• Engagement
• Sales

Media Houses should also be lucid about their idea behind using the mobile media.
They should identify what is their expectation from a particular mobile activity.
They are looking for:
• Interactivity
• Engagement
• Targeted Reach
• Premium Content Delivery

After the Brands/Media freeze on their objective, our team starts working on the most apposite solutions and recommendations. We will come up with answers that fall in one of below mentioned categories. In technical terms these categories are classified as follows:

Voice (IVRs):
Brands or media can reach out to mobile consumers irrespective of language, geographical or handset barriers. IVR (Interactive Voice Response) can be accessed on all handsets and in all local languages. Various content like NEWS, Astrology, Sports, Ringtones, Jokes etc can be served on this and brands can also use this platform to advertise themselves.

SMS:
160-character message can be sent to all mobile subscribers and can be accessed across all handsets and the operators can be the most effective way of  communicating these messages. Using bulk SMS push, the brands can reach and promote to the specific target market. Pull based services can also be effective way of capturing consumers who are interested.

Video SMS:
The Video SMS is a combination of the most of the technologies available today. This service provides captivating features such as sending Video SMS messages, replying to Video SMS messages, forwarding Video SMS messages, and group Video SMS messaging, greatly enhancing the reach of video messaging to a wider population of mobile.

We are also offering advertising via Video SMS to various brands. It is useful for 3G network and various campaign can be organized / promoted using this new technology.

WAP:
WAP provides a rich media where the brand / media can communicate detail information to the consumers. Similar to Internet, WAP site can be used to disseminate content, generate lead, and provide brand information. The options are limitless; another big advantage is to advertise on the WAP site to promote the brand.

USSD:
This mobile service provides flexibility to the advertiser or a brand to engage the consumer for a brief time where the consumer can interact and learn about the brand without any cost of interaction. This is similar to SMS service but works in a session and can be invoked by calling a special number.

Games:
Games appeal to all demographics of consumers, this is one of the most engaging and fun mediums to educate the consumer on the brand or convey the essence of what the brand stands for. In recent times, in-game advertisement has become very popular.

Mobile Application:
Applications serve various purposes for the consumer and requirement of a brand. Applications are built for disseminating content, provide services, interact with the consumer or provide utility. A popular airlines can develop a mobile application which will allows the user to book airlines ticket on mobile, or a finance company can provide a currency converter application to its consumers.

Mobile Content:
Content plays a major role where brands are proposing to provide instant gratification for the consumer, where the cost of gratification or the process is most cost effective. Mobile content has high-perceived value and provides cost effective solution compared to a physical gratifications.

Some Examples